Friends laughing and filming each other on their phones at a rooftop party at night, with a lit-up Johannesburg skyline behind them
New order · R1,290ExamplePaid by card · Paystack
“PRICE” → reply sent by DMExampleAuto-reply to @thandi_m
Reel · 48.2K viewsExampleUp 312% on your average
The AI marketing studio · Made in South Africa

Make your brand impossible to scroll past.

Socialites plans the month, writes the posts, articles and carousels, shoots your product photos and videos with AI, replies to comments by DM and sells straight from your bio. You approve. It does the rest.

Cancel any time Teams from 1 to 40 people Paystack billing in rand POPIA-ready
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How it works

From sign-up to sold out, in four steps.

01

Tell us who you are.

What you sell, who buys it and how you like to sound. That's your brand brief, written once and remembered forever.

2 minutes
02

Connect every channel.

Instagram, Facebook, LinkedIn, X and YouTube, each on its own secure page. Invite your team with their own logins.

1 minute
03

Socialites creates.

A month of posts, articles and carousels, AI product photos and videos, and a shoppable Link in Bio, built around payday, public holidays and your launches. Prefer your own footage? Send clips on WhatsApp and we edit them.

Seconds
04

Approve. Grow. Repeat.

Tap approve and it posts at the best times, replies by DM to everyone who comments your keyword (through your own Instagram automation), takes payments and sends a detailed report every month.

10 minutes a week
The work

Made to stop the scroll. Not a stock photo in sight.

Examples of the photos, reels, carousels and reports Socialites makes, in your colours and your voice.

Product reel5s
Serum splash launchSlow-motion splash for Reels
Real clipsAdd-on
Café morning ReelThe kind of Reel made from your own phone clips
A Karoo Honey jar styled on stone with fynbos, a protea and honeycomb AI product photo
Fynbos & stoneRestyled from a phone snap
Cover slide of a carousel titled 5 ways to keep veg fresh for longer Carousel
5 ways to keep veg freshCover, tips and a call to action
Creator content
Sneaker dropBehind-the-scenes creator reel
Karoo Honey Co. · October report · Example

R18,450 in sales from your socials, up 32%

Orders142↑ 28%
New sign-ups212↑ 41%
Link in Bio visits4,812↑ 22%
Engagements9,630↑ 35%
RecommendationYour carousels drove 3× the saves. Make one every week and pin the best one.
Brand film
Pop-up store openingLaunch-day content
Event recap
Rooftop launch nightFriends, phones and a city skyline
New · Included in every plan
Launch

Starting something new? Launch it properly.

Never run social media or ads before? Tell Socialites what you are launching (an app, a product, a shop or a service) and when. You get a dated roadmap from no accounts to launched, then the first 30 days after.

  • The right accounts, set up rightWhich networks suit your business and why, handles and bios, and step-by-step set-up for each one.
  • Where and how to postWhat to post on each network, how often, the sizes and the best South African times, with the launch posts written and scheduled.
  • Your first ads, without wasteYour budget split by week and network, ready-to-paste ads, and step-by-step set-up for Facebook, Instagram and Google.
  • A price guide before you spendWhat a lean, starter or big launch costs in rand, so you know the number before you start.
Get early access Your first launch plan is free.
Studio

A product shoot and a film crew, in your pocket.

Snap your product on your phone. Studio re-photographs it in a styled scene, then turns it into a scroll-stopping video, keeping your label exactly as it is.

Phone photo of a Karoo Honey jar next to a kettle on a kitchen counter The same jar restyled by Studio on stone with fynbos and honeycomb
Phone snapStudio

Then make it move.

One click turns any photo into a 5- or 10-second product video for Reels and Shorts. Pick the motion; Socialites directs the rest.

360° orbit Splash Unboxing Push-in In real life Floating
Splash motion
Add-on · Pilot now open
Real clips

You film it. We make it post-worthy.

Add real footage to any plan. Send clips from your phone and get polished Reels, vlogs and posts back, approved on WhatsApp and published for you. Real moments from your business outperform stock and AI content on Reels and Stories.

  • 1. Film on your phoneEvery Monday you get a shot list for your industry, so you always know what to film.
  • 2. Send it inClips, photos and voice notes to your Socialites WhatsApp number. Too dark or shaky? One line on how to reshoot it.
  • 3. Approve and we postA preview arrives on WhatsApp. Reply yes and it goes out at the best time. Nothing posts without your yes.
From a phone clip
Reels and Stories Weekly vlogs with shorts Photo carousels Weekly results on WhatsApp Shot lists every Monday

Clips Starter

Get seen every week
R499 /month
Add-on, billed monthly
Free 7-day trial: 3 posts
  • 8 posts a month from your clips
  • Reels, Stories and carousels
  • Approve on WhatsApp, we post for you
  • Weekly shot lists and results
  • One free revision per post
Join the pilot
Most popular

Clips Growth

A steady stream of content
R1,299 /month
Add-on, billed monthly
Free 7-day trial: 3 posts
  • 16 posts a month from your clips
  • 2 vlogs a month, each with shorts
  • Vlogs posted to YouTube and Facebook
  • Everything in Clips Starter
Join the pilot

Clips Pro

Show up every day
R2,999 /month
Add-on, billed monthly
Free 7-day trial: 3 posts
  • Daily posts from your clips
  • A weekly vlog with shorts
  • A monthly creator visit (Gauteng and KZN)
  • Everything in Clips Growth
Join the pilot

Made for salons, cafés, restaurants, gyms, clinics, trades, boutiques and creators. Add it to any plan; cancel the add-on any time.

Everything included

One studio. Every job a marketing team does.

Posts, articles & carousels in your voice

Socialites researches the angle and writes scroll-stopping posts, LinkedIn articles and swipeable carousels designed in your colours. Every post gets a quality score and tips before you approve.

  • A plan built around payday, public holidays and Black Friday
  • Carousels designed in your colours, ready to post
  • Nothing goes out without approval

Comment a keyword, get a DM

Comment-to-DM replies, 24/7. Connects to your own Instagram DM automation (Make.com or ManyChat) in a few minutes.

Can I get the PRICE please? 😍Example auto-reply, sent by DMHi Thandi! Our Karoo Honey is R129 this week 🍯 Order here →

Sell from your bio

Products, WhatsApp ordering and sign-ups on one link. Card and EFT through Paystack, paid straight to your bank.

Honey 500g R129

Honeycomb R95

Campaigns with a goal

One campaign: an offer, dates, channels, its posts and its Link in Bio blocks, then exactly what it earned in sales and sign-ups.

Detailed monthly reports

Scorecard vs last month, funnel, content mix, best sellers, campaigns, every post and recommendations written for you. Sent automatically in the first days of each month, from Growth up.

Built for teams

Invite your marketing team, sales staff or clients. Admins manage billing and people, editors create and approve, viewers see reports. One plan, one allowance, everyone in sync.

Agency-grade, white-label

Manage up to 15 client brands from one dashboard. Clients approve posts with their own login, or straight from an email link (no login needed), and get reports carrying your logo and colours. Your clients never need to know which tool you use.

5networks: Instagram, Facebook, LinkedIn, X and YouTube
R0extra for a product shoot or a video crew
24/7comment-to-DM replies, through your own Instagram automation
8Instagram and Facebook placements checked before anything runs
Ads Insights · Growth and up
Your own performance agency

Know which ads made money. Every week.

Connect your Meta and Google ad accounts, or upload the spreadsheet you already keep. Every week you get a plain-English report with a verdict on every campaign: what made money, what didn't, and what to do next week.

  • Connect or uploadSign in to Meta and Google Ads in a few clicks, or import your Ads Manager exports and weekly spreadsheet.
  • A verdict on every campaignStar, good, weak or lost money, with the reason, against the week before, last year and your typical week.
  • Compare weeks and campaignsAny period side by side, with your best and worst campaigns and boosted posts.
  • Download, share, decideDownload for Excel or save as PDF, share the report on WhatsApp, and approve or decline each suggested change, with the evidence behind it.
Week 44 · ads report
Example
R2,400 spent
Gift boxes · ReelsMeta
4.1×Star
Brand searchGoogle
3.2×Good
Boosted post · honeycombMeta
0.6×Lost money
Do this next week: move the boost budget to the gift-box Reels before payday on the 25th.
ExcelPDFWhatsAppApprove or decline
Why Socialites

Agency quality, without the agency invoice.

What South African businesses are typically quoted for social media, and what they get for it. Freelancer and agency figures are typical quotes, not a survey.

Socialites GrowthFreelancer (typical SA quotes)Agency (typical SA quotes)
Monthly costOne plan price, belowR3,000 – R15,000R6,500 – R25,000+
Posts, articles & carouselsUp to 200 a month12 – 20 a month12 – 30 a month
Product photos & videosFrom the same credits, at a clickExtra: R3,000+ a shootExtra: R5,000 – R20,000
Team logins5 seats with rolesEmail and WhatsAppAccount manager
TurnaroundSeconds2 – 5 days1 – 2 weeks
Comment-to-DM replies24/7, through your own Instagram automationOffice hoursOffice hours
Shop & paymentsIncluded, with PaystackNot includedSeparate project
ReportingDetailed, automatic, every monthRarelyMonthly slide deck
Ads reportsWeekly, a verdict on every campaign (Ads Insights)RarelyUsually with a paid-ads retainer

The honest bit: Socialites doesn't replace your judgement or your relationships. It replaces the hours of writing, designing, shooting, scheduling, replying and reporting. You stay in charge: nothing posts until you approve it.

Pricing

Simple plans, in rand.

Your plan covers publishing, analytics, reports and your team. Credits pay for what AI makes. Start on the Free plan, no card (20 credits a month, for as long as you like), or with a free month of Growth, card needed (60 credits, enough for about 5 AI product photos or 10 posts). Your card is saved with Paystack at the start, and the plan you pick starts and is charged when the free period ends, unless you cancel before then. We email you 3 days before. AI videos unlock when your paid plan starts (or pay now to start it today).

Free

Try it on your own brand
R0 /month
Free forever
  • 1 brand
  • 1 team seat
  • 20 credits a month
  • ≈ 3 posts or 1 product photo
  • AI product photos (videos on paid plans)
  • Copy & post yourself
  • Link in Bio shop · 5% commission
  • 3 comment-to-DM keywords
  • Launch planner: roadmap, posting guide and ads guide
  • 7-day analytics
Join the waiting list

Starter

For a solo business owner
R399 /month
R1.33 a credit
For R500 more, Growth gives 4× the credits, every network, 5 seats and Ads Insights.
  • 1 brand
  • 2 team seats with roles
  • 300 credits a month
  • ≈ 50 posts, 25 product photos or 8 short videos
  • AI product photos and videos
  • Auto-publishing to 3 channels
  • Link in Bio shop · 2% commission
  • 5 comment-to-DM keywords
  • Launch planner: roadmap, posting guide and ads guide
  • 30-day analytics
  • Detailed monthly reports
Join the waiting list
Most popular

Growth

Your full marketing team
R899 /month
R0.75 a credit
  • 1 brand
  • 5 team seats with roles
  • 1,200 credits a month
  • ≈ 200 posts, 100 product photos or 34 short videos
  • AI product photos and videos
  • Auto-publishing to all channels
  • Link in Bio shop · 1% commission
  • 50 comment-to-DM keywords
  • Launch planner: roadmap, posting guide and ads guide
  • 90-day analytics
  • Detailed reports, sent monthly
  • Ads Insights: weekly ads reports
Join the waiting list

Business

Multi-brand companies & larger teams
R2,499 /month
R833 per brand · R0.69 a credit
  • 3 brands
  • 15 team seats with roles
  • 3,600 credits a month
  • ≈ 600 posts, 300 product photos or 102 short videos
  • AI product photos and videos
  • Auto-publishing to all channels
  • Link in Bio shop · 0.5% commission
  • 100 comment-to-DM keywords
  • Launch planner: roadmap, posting guide and ads guide
  • 12-month analytics
  • Detailed reports, sent monthly
  • Ads Insights: weekly ads reports
Join the waiting list

Agency

Agencies & freelancers with many clients
R4,999 /month
R333 per client brand · R0.62 a credit
  • 15 brands, with client logins
  • 40 team seats with roles
  • 8,000 credits a month
  • ≈ 1,333 posts, 666 product photos or 228 short videos
  • AI product photos and videos
  • Auto-publishing to all channels
  • Link in Bio shop · no commission
  • 100 comment-to-DM keywords
  • Launch planner: roadmap, posting guide and ads guide
  • 12-month analytics
  • White-label detailed reports
  • Ads Insights: weekly ads reports
Join the waiting list
How credits work

One balance for everything AI makes. Publishing is always free.

Each plan includes monthly credits. A top-up finishes a campaign and lasts 36 months. If a photo or video can't be made, the credits go back.

AI post6 credits
Carousel12 credits
Article14 credits
AI product photo12 credits
Product video (5 s)35 credits
Product video (10 s)70 credits
Brand strategy (positioning, pillars, 90-day plan)40 credits
Publishing to one platform or all of themFree
Analytics and monthly reportsFree
100credits
R199
Finish a campaign · ≈ 16 postsAgency members R129
300credits
R499
A busy week · ≈ 50 postsAgency members R319
1,000credits
R1,499
A launch or a big month · ≈ 166 postsAgency members R969
3,000credits
R3,999
Agencies: a client crunch · ≈ 500 postsAgency members R2,599

Member prices on every top-up: Growth 15% off, Business 25% off, Agency 35% off.

One more brand or one more person?

Add them without changing plan: an extra brand is R399 a month on Growth and Business (R249 on Agency) and shares your monthly credits; an extra team seat is R99 a month. Cancel any time. Starter moves up to Growth instead.

Compare plans
More than 50 brands, or a franchise network?

Custom seats, brands and volumes, a dedicated account manager and invoice billing.

Talk to us

All prices in South African rand. No VAT is charged: Bouhman Export and Import (Pty) Ltd is not VAT registered. Billed by card through Paystack, monthly or yearly (yearly is 11 months' price for 12). Upgrade, downgrade or cancel in two clicks.

How you get paid

Connect your bank once. When a customer buys from your Link in Bio, Paystack pays you directly, within one to two business days.

How you connect your socials

Open Get set up, click Connect, log in to each network on its own secure page and approve. Socialites never sees or stores your passwords.

Founding members

Be one of the first 100 brands.

The first 100 brands get the Founding Member price: Growth at R599 a month for the first year, R300 a month off. Leave your details and your Founding Member link arrives by email straight away, with a free month of Growth and 60 credits a month.

  • Your strategy first. Positioning, content pillars and a 90-day plan before a single post.
  • Starting from zero? We help you set up the right accounts, bios and images in one sitting.
  • Refer a business and earn 20% of what they pay, for three months.
Do you already film your business on your phone?
#
You're on the list. Watch your inbox for your invite code.
Know a business that should be on here? Share your link:
FAQ

Questions, answered.

Why not just use a scheduling app, or Facebook's own planner?

Use them if you already have great posts and only need them out on time; they do that job well, and Facebook's and Instagram's own planner is free. A scheduler doesn't decide what to say, write it in your voice, make the product photos and videos, plan around paydays and South African dates, sell from your Link in Bio with Paystack, or tell you which of your Meta and Google ads made money last week and what to change. Socialites does all of that, and you approve everything before it goes out. It also posts on time, so you won't need a separate scheduler.

How do I pay for Socialites?

Your first month is free. You add a card when you start (Paystack takes a small check and refunds it straight away), pick your plan, and nothing is charged until the free period ends. Then your plan is paid by card through Paystack, monthly or yearly (yearly gets one month free). Cancel during the free period and you pay nothing. Credit top-ups are one-off payments by card or instant EFT. You can change or cancel at any time, and your plan stays active until the end of the period you paid for.

I have never run social media or ads. Can I still launch with Socialites?

Yes. Open Launch, say what you are launching and when, and you get a dated roadmap: which accounts to create and how, what to post where and when, the launch posts written and scheduled, a step-by-step guide to your first Facebook, Instagram and Google ads, and a price guide. Your first launch plan is free, and you can launch with no ad budget at all.

Can my whole team use one account?

Yes. Invite people from the Team page with their own login. Admins manage billing and people, editors create, edit and approve, and viewers can see everything and open reports.

How do I link my social media accounts?

Open Get set up and click Connect. A secure page opens where you log in to Instagram, Facebook, LinkedIn, X or YouTube and approve access. You never give us your passwords, and you can disconnect at any time.

Do comment-to-DM replies run by themselves?

Yes, once they are connected. Socialites keeps your keywords and replies; the DMs are sent through your own Instagram DM automation, a Make.com or ManyChat scenario you connect once in a few minutes (the steps are in the app). After that, anyone who comments your keyword gets the reply by DM, day and night, and you see every comment in Messages. Instagram’s own messaging rules apply.

Will it post anything without my approval?

No. Socialites writes and schedules, but every post waits for approval. Edit anything first, or turn on automatic weekly drafts and approve them in one sitting.

Is my data safe? What about POPIA?

Sign-up forms ask for marketing consent and record when people agreed. You can export or delete your audience at any time. Payments are handled by Paystack, so card details never touch Socialites. Our privacy policy explains who helps us run the service and your rights.

What if an AI picture or post is wrong?

AI can make mistakes, especially with spelling, brand names, logos, hands and small details, so you check and approve everything before it goes out. For the best results, describe the scene rather than the words, and add your name and offers with our free branded templates, where the spelling is always right. Credits are refunded automatically if a job fails to produce anything. We can’t refund credits because a result is not what you pictured, so try one first.

What happens when my free month ends?

If you saved a card, the plan you picked starts that day and is charged to your card each month (or year) until you cancel; we email you 3 days before. Cancel before then and you pay nothing. If you didn’t save a card (or chose Free), you move to the Free plan: 20 credits a month, you post yourself, nothing is deleted and top-up credits you bought stay yours. Cancel a paid plan later and it stops renewing: you keep it to the end of the month you paid for, then move to Free; unused plan credits fall away, bought top-ups stay. The full terms

Your first month free

Give your brand the spotlight.

Two ways in. Your first week of posts can be ready in under ten minutes.

Free plan: no cardFree month of Growth: card needed